CWM Enables Teams To Share Content In The Context Of Work

Customer-obsessed firms take an outside-in approach, relying heavily on collaboration, to deliver desirable products and services. Product, marketing, and technology teams exchange information with a wide circle of people, both internal and external to the company.

Employees spend 13% of their time creating emails, documents, and presentations and 11% reading them. Email remains the primary vehicle for sharing information: 77% of information workers use email to communicate internally, and 76% use it to share information with external partners — and they do so frequently. 26% of respondents are on email at least several times a day, and 53% are on it constantly;

These interruption-driven activities reduce the amount of time spent on an actual task activity to a mere 18%. CWM provides an antidote to email disruptions, as it allows users to ...

Create a workspace for teams to collaborate in order to deliver an outcome.

Whether it’s a project or a repeatable business process such as customer service or onboarding new employees, people need a way to organize their work. The CWM market provides solutions that enable teams to have a centralized location to work collectively and share digital content deliverables such as documents, presentations, web content, and videos. Integration with content management solutions such as Box, Dropbox, Google Drive, and Microsoft SharePoint provides file sync and share capabilities. With all content associated with the workspace or task, teams reduce time wasted searching for attachments in email.

Capture conversations in the context of the work they’re performing.

Comments and instant messages are automatically associated with the workspace, reducing the need to search through email threads to find related communications. Users can add contributors with a subscription license to the discussion thread with an @mention, and they can get feedback from external users via an email containing a link that will add comments to the thread.

Plan and manage projects without having to adhere to a formal methodology.

The vast majority of information workers are casual project managers, meaning they lack formal training, and for them, traditional project management tools add overhead to the work they need to deliver. Some CWM tools offer Gantt scheduling capabilities, but users can plan and schedule using task lists or calendars or leverage a card view similar to Kanban (Japanese for a decorated board) that allows teams to visualize and monitor their capacity for planned work by work stream.

Personalize the workspace to support the way an individual works.

Information workers use an average of eight applications to perform their jobs, with Microsoft Office programs leading the pack. According to the American Psychological Association, the mental blocks caused by switching tasks drops productivity by 40%. CWM solutions reduce some of the switching by consolidating a person’s tasks, to-dos, communications, and content analysis into a single workspace that the user can configure based on personal preferences.

Note: CWM market analysis taken from The Forrester Wave™: Enterprise Collaborative Work Management, Q4 2016 The 13 Providers That Matter Most And How They Stack Up by Margo Visitacion with Alex Cullen and Alex Kramer October 17, 2016
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